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Dealer Websites & Operations.

A custom website for your customers. An internal workspace for your team.

We design and build both sides around your dealership: how people explore your inventory and get in touch, and how your team manages listings, website content and enquiries.

Illustrative dealer website concept with a silver car and a woman in a graphite showroom, alongside the team's inventory workspace

A custom storefront. Built around your inventory.

Present the character of your brand and the details buyers need to choose. We shape the catalogue, vehicle pages and enquiry journeys around your models, locations and ways of selling.

For car, motorcycle and powersports dealers, including businesses with several brands or locations.

Catalogue and filters
Help buyers explore your range and find relevant vehicles by the details that matter to your inventory.
Vehicle pages
Bring photography, specifications, pricing and availability together, with a clear way to enquire about that vehicle.
Your dealership
Introduce your team, locations and current offers. Add test drive, test ride or service request journeys where your business needs them.
Illustrative vehicle page with a silver GT coupe, photo gallery, sample price and a mobile test-drive request form, framed by a machined alloy wheel

The working side of your website.

A custom internal workspace gives your team a place to manage the website and see the activity it generates.

We organise it around the people doing the work: what they need to update, what they need to follow up, and what they need to see.

Listings
Add vehicles, upload photos, edit prices and availability. Publish new listings and take them off the website when they are no longer available.
Website content
Keep offers, dealership information and location details current through an interface built for the content your team manages.
Enquiries
See requests from the website, the vehicle or service they relate to, and the contact details customers have shared with you.
Website performance
Review recorded visits, traffic sources, popular listings and enquiries. Understand what people explore and where they choose to get in touch.
Illustrative light dealer workspace with sample vehicle listings, availability, a test-drive enquiry for the selected car and website activity

From a new listing to a customer enquiry.

The website and workspace support the same journey.

  1. Publish

    Your team adds a vehicle and makes the listing available on the website.

  2. Explore

    A buyer finds the vehicle, checks the details and sends a request.

  3. Follow up

    Your team sees the enquiry with the vehicle and contact details, ready for a conversation.

Dealer experience. Designed in detail.

Our work on MV Agusta brings brand expression together with the practical journeys of a motorcycle dealership: exploring models, checking availability, arranging a test ride and contacting the team.

  • Luxury Automotive Marketplace

    Product name under NDAThe largest luxury car marketplace in the US

    What
    Marketplace for luxury and collector cars, including rare hypercars
    Where
    USA · in-house product team
    Role
    New interface architecture and page layouts for the redesign
  • Automotive Auction Analytics

    Product name under NDAInternational classic car auction

    What
    Auction results, lot statistics and bidding analytics
    Where
    In-house product team
    Role
    New interface structure and page layouts for the redesign
  • Ferrari · Automotive Marketplace

    Product name under NDAFerrari e‑commerce
    platform and online marketplace

    What
    Ferrari-only car marketplace
    Where
    A larger automotive ecosystem · product team
    Role
    Vehicle listing cards and supporting catalog components

Additional Integrations.

Connect the databases and business systems you already use, and bring the information your team needs into one workspace.

Additional integrations are a separate service. Pricing is calculated individually based on project scope, integration complexity, and data and workflow requirements.

  • CRM and sales

    Connect website enquiries with your sales process and bring available deal stages and outcomes into the workspace.

  • Inventory & databases

    Connect existing inventory systems and stock databases to keep agreed vehicle details, pricing and availability in sync.

  • Calls and other services

    Connect call tracking, internal tools and other services to bring relevant customer and operational data into the workspace.

A view of sales and revenue depends on the data recorded by your team or supplied by connected systems. We agree on the information you need before building the connections.

Your website. Your workspace.

$15,000 setup

The custom storefront and internal workspace, designed and built together.

Discuss the scope
  • Custom website design and development
  • Catalogue, vehicle pages and enquiry journeys
  • Internal workspace for your team
  • Website content and listing management
  • Website enquiries and basic performance reporting
  • Testing, launch and a walkthrough for your team

Before work begins, we agree on the catalogue, pages and internal workflows included in your project.

External integrations, service subscriptions and additional workflows are priced separately. Ongoing care and further improvements are agreed separately.

How we work.

We design the customer journey and the team's workflow together, with clear decisions to review at each stage.

  1. Analyses & Researches

    Understand your dealership, audience, inventory and daily processes. Establish the priorities for the website and the internal workspace.

  2. Structure & Prototyping

    Map the catalogue, pages, enquiry journeys and internal workflows. Work through the key screens before detailed design.

  3. Visual Concept Creation

    Explore a visual direction that reflects your brand, then develop it into the website and workspace interfaces.

  4. Development & Setup

    Build the agreed pages and functions, organise the content and configure any separately agreed connections.

  5. Testing & Launch

    Check the website and working scenarios across devices, prepare the launch and walk your team through the workspace.

  6. Further Improvements

    Use website activity and team feedback to identify the next useful changes. Additional iterations are agreed as separate work.

Tell us about your dealership. Let’s build your next step.

Share your brands, locations and the way your team works. Use the website brief below, or the short form on the rightbelow. We’ll reply by email with the next step.

No payment or commitment. We’ll discuss the project first.